A big legal firm specializing in Tort law famous for its ambulance chasing hired me and my Genius ad agency. I had a meeting with the top lawyers in the firm. They wanted an ad campaign with snowballing free media attention accruing action so i suggested we do the Willy Wonka golden ticket publicity stunt for tort attorneys. One lucky winner buys a bag of M&Ms and gets a solid Gold M&M hidden in the candy shell like the rest bites into it and ruins their teeth! The lucky winner gets a free lawyer from the law firm to sue the law firm's insurance company for a lucrative multi-million dollar settlement.